Michael Simmons co-founded Flexibits, a Mac and iOS software developer. A veteran Apple guy, Michael has been designing, marketing, and business developing Apple-related products for over 15 years. He’s worked at Apple, Prosoft Engineering, Ambrosia Software and Cultured Code (just to name a few!) helping to launch, market, and maintain multiple highly successful apps. He also likes to talk. A lot. Which is a good thing, because he has a lot of success and experience that he wants to share.
Learn how to manage, execute, market and sell your app beyond the usual details. Features, design, price, messaging and even the app's name all play a major role in your app's success. In this session, we'll discuss all of the details needed for a successful product launch, along with proven advice to ensure it remains successful. We'll take a close look at the things you should and, of course, the things you shouldn't do.
We'll also question all of the details, such as marketing, pricing, design, product features and much more.
A solid plan provides a solid foundation, and with a solid foundation comes the opportunity to give your app a greater chance of success. Your app idea is important, but it's only the beginning; you'll also need a development and launch plan. This session will ask the important questions and help you formulate the answers necessary to provide your product the successful launch it deserves.