Next Door / Sessions / Jean MacDonald

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    Crossing The Geek Divide

    With the phenomenal success of the iPhone and the App Store, there are more users than ever who are not savvy about technology and software. To reach these new users and turn them into customers—and even fans—it’s vital to communicate the benefits of what have been geek products to a non-geek audience. In this presentation, we'll review common missteps that we geeks make in app descriptions, documentation, website copy, and customer support. Then we'll focus on how to revise them to appeal to a wider audience.


    Jean MacDonald