Jean MacDonald is the founder of App Camp For Girls, a nonprofit program whose mission is to inspire girls to pursue app development as a career and to promote gender balance in the industry. She was a partner at Smile, where she managed marketing and PR for nearly a decade. She also volunteers at the Rock 'n' Roll Camp for Girls in Portland and plays guitar with her band Ruby Calling. She lives in Portland, Oregon, where she aspires to be the favorite aunt of her three nephews and one niece.
With the phenomenal success of the iPhone and the App Store, there are more users than ever who are not savvy about technology and software. To reach these new users and turn them into customers—and even fans—it’s vital to communicate the benefits of what have been geek products to a non-geek audience. In this presentation, we'll review common missteps that we geeks make in app descriptions, documentation, website copy, and customer support. Then we'll focus on how to revise them to appeal to a wider audience.