Inexpensive software tools, coupled with the App Store have made it easier than ever for developers to reach a large audience. Distribution has been reduced to an implementation detail.
Yet, with barriers to entry being lowered, this also means that it’s never been more difficult to make a living as a developer. Nowhere is this more clear than the App Store where an app has to compete for attention with over a million others and where prices continue to race toward free.
So, what does it take to get noticed on the App Store today? Just building a great app isn’t enough. In March I launched Blink, an iTunes affiliate linking app, that by December was named one of Federico Viticci’s “must-have” iOS apps of 2015 on MacStories.net. In this talk, I will discuss some of the things I learned learned along the way including:
“If you build it, they will come” has never really been true. Through concrete examples and the lessons I have learned with Blink, we will explore what it takes to raise the profile of your app, so that it has a fighting chance to find its audience.