John Voorhees is an iOS and OS X developer based in Hinsdale, Illinois. John is the creator of Blink, an iTunes affiliate linking app on iOS that was named one of Federico Viticci’s must-have iOS apps of 2015. When he’s not working on Blink, John writes for MacStories.net about his favorite indie apps, and co-hosts Ruminate, a podcast about Apple and technology that regularly veers off into food and other topics.
Inexpensive software tools, coupled with the App Store have made it easier than ever for developers to reach a large audience. Distribution has been reduced to an implementation detail.
Yet, with barriers to entry being lowered, this also means that it’s never been more difficult to make a living as a developer. Nowhere is this more clear than the App Store where an app has to compete for attention with over a million others and where prices continue to race toward free.
So, what does it take to get noticed on the App Store today? Just building a great app isn’t enough. In March I launched Blink, an iTunes affiliate linking app, that by December was named one of Federico Viticci’s “must-have” iOS apps of 2015 on MacStories.net. In this talk, I will discuss some of the things I learned learned along the way including:
“If you build it, they will come” has never really been true. Through concrete examples and the lessons I have learned with Blink, we will explore what it takes to raise the profile of your app, so that it has a fighting chance to find its audience.