Chris is currently a developer evangelist at Crittercism, a service that provides mobile app performance insights to help developers improve their app. He is a developer himself and has been building apps since the first iPhone SDK was released. He's published a handful of apps to both iTunes and Google Play that have gathered over 25M downloads.
As app store competition continues to heat up and business extend their revenue streams into mobile apps, it is critically important to ensure a solid experience for your users. This means app makers must focus on everything from user experience all the way down to the performance of the app.
For app discovery and user downloads, app store ratings can be a primary driver (or deterrent) for discerning users as well as the app store search and discovery mechanisms. Making sure these reviews grow and stay positive is one of the most important ways to improve discovery of your app. Chris will discuss some tools, tips and tricks he's used over the years to create 5 star apps, and will open up the floor for others to contribute their own ideas so we can all start to build better apps!